Radio Evaluation for both shows

Radio Evaluation

The first show we created was Sub City. This was aimed at a target audience of 15 to 25 year olds, just like the radio 1 xtra show; which would be the closest mainstream broadcast to the show we created. I felt the research put into our show was very positive towards the outcome as every member of my group put in the effort towards finding out if the show would be a success. Dan and I asked 100 people at the Bullring a series of questions to see whether our show would be welcomed kindly or not. From the overall evidence of these questions, we assumed the belief that the public in our target audience would enjoy our radio show. I also know that James D’arcy set up a focus group as well, so we had two forms of primary research to work with. Along with  the primary research done by us three, I also assigned Dan to do the secondary research for Sub City, in which he looked in to the audience figures for radio1, and radio 1xtra, as well looking at Rajar.

After collecting up these types of research, we also decided to set up a YouTube channel to upload the music we wished to play in the show, as well as create a Facebook page.  The Youtube page immediately took off, boosting our chances of gaining a large audience, and hopefully raising more money. The channel was operated and controlled by myself, Dan and Adam; who pretty much selected what tracks we uploaded and played on the show. So far the channel has 116 subscribers, and 24,000 upload views.  A lot of praise must go to Adam Bloomer as he was the representative for Sub City who got us the HMV sponsorship and when down there on several occasions to get more DVDs and items for the show. He also was responsible for ordering the cards online, which proved to be a big help for the show.

We were very proud to say that both internet pages received a lot of support and publicity for the children in need project and for our radio show. Because of the success of these pages in such a short time, we as a group decided to buy some cards to hand out to people to get them to listen in on the live day. By buying over 2000 cards we probably had a lot thrown on the floor, but we still managed to get quite a high number of listeners, which helped with the donations from HMV.

The show itself went very well I feel, as I made sure that my group knew exactly how it would run, and I chose people to do specific jobs to make sure that it carried on running smoothly.  I was particularly impressed with the work that Dan and Adam put into the show, as often we would speak on skype for hours at a time, talking about ways we can improve the show, and what we can do to attract even more listeners. I also was impressed with the effort james put into the gerilla advertising video, in which we played loud music in both the library and costa coffee to promote the show. Some of the group members saw this as a bit rushed, but I cannot comment on this as I could not be there for that day. We made sure that we had quite a few practise runs before the live show, even doing hour long practises back when other groups were only doing 15 minutes.

Some problems we did face with the show were getting other members of the group to hand in their work on time, as they had volunteered to do some pieces of research, yet did not send it to everyone else when needed. We had some issues with some idents created. We had some prepared well in time, but they needed some serious changes, due to the name of the show. This again was fixed by Adam who must have spent a long period of time making sure they were presentable on air.  Also I do take responsibility for the fact that I did not allow enough time at the end of the show to give Jack time to do a live dj mix, because by the time he started we were already nearing the end which was a shame, but I blame myself for that as Producer for not calculating the time for everything else enough.

The other show, The Mojo show was run by Dan and was a very different style show to the Sub City genre. The fact that it was so very different I feel made it more of a challenge to create, as we had all been so focused on Sub City that to drift from one genre to such a different one may have been hard. However Dan did lead the group strongly, allowing me to ask 50 people questions for the primary research, and Adam to look into some secondary research. Again for this show the target audience was 15 to 25 year olds, and the feedback from the questions was good. I thought it was excellent for Dan to have arranged a live band to come and perform for the show, as well as getting other students involved to sing, and be on the show.  Again I know that Adam worked very hard with Dan to create this show as he did for Sub City, and this helped pay off in the areas where the show failed. I personally did not have as much involvement in this show as the other. This was not due to effort, nor for the lack of things to do. But Dan had a clear mind on what job roles he wanted people to do, such as presenters, sound managers; and my job role was to read the news.

I think that the final show that was recorded could have gone much better. I think that communication broke down, and people started to say and do things on air that didn’t match the genre of the show. I personally take some responsibility for the breakdown of the show as there was a moment where I had a fit of laughter which I could not help once started, but I accept it was unprofessional. Other than the live show there were some other problems, like the fact that some members of the group could not understand what work needed to be done for this show as well as the other one; along with some people not wanting to work on this show because they were enjoying the other one too much. I do not blame Dan for this, as I would have found it just as hard to deal with these problems if our producer roles had been swapped round. I wouldn’t say that the whole group did not put effort into it, as some definitely did; just a few who did not put as much involvement in as needed to spread the work load fairer, but in some cases that can be applied to both shows.

The Sponsorship

On Monday the 8th of November Adam, Dan and myself went to HMV to talk to them further about sponsoring our show for C.I.N. They told us that they would not sponsor us through giving us money, but they would donate some products and let us use their name for any way of furthering our awareness and charitable profit. They told us to return today to collect the items, to which Adam did and collected a brand new Blu ray film along with a chil

Sub City Audience feedback

SUB CITY AUDIENCE FEEDBACK 

First Broadcast 05/10/10

Time – 11:32am-12:32pm 

Audience Figures during first broadcast 

Numbers based on the u-stream login service (the amount of people logged on and viewing show

Pilot 

Listeners – Viewing figures obtained via u-stream during broadcast

 As this was the pilot of the radio, no substantial or initial advertising of the show had been implemented because of this listeners had not yet heard of the radio show. But the graph does display listener numbers increase during the peak lunch break hours. Where people will be positioned to access the online radio broadcast service.

Second radio broadcast  

Time- 2:30-3:30

Practice show (new idents and news feature)

Audience base has grown due to the creation of sub city YouTube channel, the YouTube channel crate a audience base for our show as the style and featured music featured in the show will be available to listen to through the YouTube service.

Suitable advertisements have been implemented into our YouTube and face book pages with dates and features.

YouTube channel 

Subscribers – 50 

Listeners

Approval ratings for our show 

We asked 20 people whole had listened to the channel 

Age range – 17 to 20 (media students) - people whom have access and knowledge of the broadcast at the time 

Questions 

Answer (yes or no)

Please circle 

Male/female

Age-

Do you like the music tracks featured on the show? 

Do you think the feature content is suitable for the style of the show?

Did you listen to the whole hour of the show? 

Do you approve of the informal style of language featured in the show?

Is the content of the news feature relevant to you?

Answers 

Do you like the music tracks featured on the show? 

Do you think the feature content suitable for the style of the show?

Did you listen to the whole hour of the show? 

Do you approve of the informal style of language featured in the show?

Is the content of the news feature relevant to you?

As these results were collected during the pilots and test runs the information collected maybe inadequate, as the results were all collected from media students.

Adam collected up these results and set them up in pie charts for the group to see and use to create the show.

Tv advert, and newspaper proof that Dubstep and Drum and bass are growing in popularity

Dubstep and Drum and bass, especially Dubstep are often considered more of a marmite genre in the music industry, with the public either loving them or hating them. At it's arrival a few years ago Dubstep had a very small following with most people finding it just noise and not classing it as music at all. However over the years the music styles have progressively grown into dominating genres with the public; yet still are not classed as mainstream as say chart music or rock and pop. Before the styles were confined to festivals and underground gatherings that were most likely unknown to the general public, just as most Dubstep and Drum and bass producers still are today.
Despite this though, the genres have really gathered a mass fan base as they have progressed through different sounds over the years and this can now be seen in television and the news.
In television, the advert for the channel e4 which is currently on air at the moment uses drum and bass to promote the channel. The message i recieved from the advert was that the channel offers something different from what may be seen on most channels; yet despite this is still very popular amongst alot of fans.
http://www.youtube.com/watch?v=JXL6QLISeZA


Also in the news not that long ago, a piece in the paper not that long ago revealed that Prince Harry is a big fan of Dubstep music. This is very interesting to read that such an important British figure is a fan of such a music type. However this is a perfect example of how popular the music is fast becoming, and why it is most definitely worth using as a basis for our radio show. If you asked a lot of people in the street to define what music dubstep is, or to give an example of a dubstep track, or even if they have hear dof dubstep before; it is very likely that they will respond with a blank expression. However saying this there is still a very large following of the genre, that grows every single day; pushing it closer and closer to being a mainstream take over.
http://www.inthenews.co.uk/news/entertainment/music/prince-harry-is-a-fan-of-dubstep--$21384160.htm

http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/3192985/Dubstep-is-a-Skream-for-Prince-Harry.html

Primary Research for The Mojo Show

Primary Research for The Mojo Show.

The following questions were asked to fifty people who we believed were between the ages of 15 and 25, which was the target audience for the mojo show.

1: Would you be interested in listening to a band or artist cover an acoustic version of current and recent chart tracks?

2: How old are you?

3: Do you listen to the radio?

4: What station do you listen to?

5: Would you prefer to hear a large variety of acoustic coverings, or mostly covers of chart music?

6: If this acoustic show had only a one hour slot, what time do you feel would be most suitable?

7: Would you find it appealing to hear a ten minute feature on a band, which will also be performing live on air?

8: If a radio station was created that solely played acoustic covers, would you listen to it?

Analysis of questions:

Question 1 proved to be very positive towards the creation of the acoustic show, with 37 of the 50 agreeing that they would be interested. This is great because it is a clear majority of the people we asked agreeing with the idea for our show design.

Question 2 was the general age question. We asked this second because it was more important that people were interested in acoustic music before hearing their age. The highest collected number was 16 people being the age of 19. Followed by 12 people who said they were 16 years old. Then in third place were 17 year olds with 10 people saying they were that age. From the people asked I still feel that the target should remain between 15 and 25 year olds as these were still the people that answered the questions, and follow the same demographic.

In question 3 we asked the 50 people if they listened to the radio. Positively 43 of the people said that they did listen to the radio, leaving only a very small 7 who said they did not. This of course is a good sign for us as it indicates that those who may be interested in the show already listen to the radio; and therefore do not need encouragement to tune in without wanting to.

Question 4 was a follow on from question 3, in which we asked the 50 people what stations they chose to listen to. From the 43 who said they listened to the radio, 41 said that they listened to radio 1, leaving the other 2 saying that they listened to BRMB. This works in our favour as our target audience is the same as radio 1’s, and similar to acoustic music, radio 1 has the live lounge which plays acoustic covers. This then indicates further that the mojo show can be successfully received from our target audience.

The purpose of question 5 was to see if people wanted to hear only acoustic covers of chart music, or a whole variety of acoustic covers. The results of this were that 30 said that they would want to hear a variety of covers, 15 said that they would only want to hear chart covers; and 5 said that they would be happy to hear both. This also is fine for us, because we can take the 30 as definite positives for our show, but can also choose to accept the further 5 as agreeing with varieties of music, helping create a better range in our show.

In question 6 we wanted to see what the public thought would be the ideal time to air the hour long show.  24 of the 50 said that the best time would be between 4 and 5 p.m. 20 people felt that a 7 p.m. to 8 p.m. time slot would be best, followed by 5 who thought that 1 to 2 p.m. would be best, and 1 person who wanted it to be from 9 until 10 p.m. We would choose to accept the highest majority of the public, which was 4 until 5 p.m. this would be the most suitable time for us to air the show, and would be the most likely time to attract the most optimal viewers.

Question 7 was intended to find out if people were interested in hearing a ten minute feature of a live band. Perfectly for us, all 50 of the people asked agreed with this feature. This obviously means that if we were to make the show then it would go ahead with the feature of the band.

Finally we used question 8 to see if people would listen to a radio station that was created, playing specifically acoustic covers and nothing else. 44 of the people asked said that they would, 3 people said that they would give it a try and 3 people said that they would not. We were very happy with this result as the very minute 3 people who said they would not listen, were heavily outweighed by both those who said they would listen; and also those who said they would try it out.

Secondary Research for The Mojo Show

http://www.bbc.co.uk/radio1/livelounge/

I’ve decide to look at BBC website, and the live lounge section as our playlist selection are mainly from the live lounge albums. Radio 1 always encourage popular artist from around the world with very diverse style of music from Eminem to Pixi Locks. These artist are massive artist and constantly topping the charts.

Here are the viewing figures from radio 1 off the rajar website, as you can clearly see that radio 1 is dominating viewing figure over the rest of the market. These are positive results as artist they’re using in their playlist are very similar, too most of what were looking to play on our station. 

 http://www.avrilbandaids.com/forums/avril-underground/57099-do-you-listen-acoustic-music.html

Here is one poll that’s states out of 52 people 32 people said Yes, I love it.

There is a lot of evidence on youtube and the Internet to indicate theres a big audience egger to listen to acoustic music and live music only on the radio station. http://www.bbc.co.uk/radio1/livelounge/

Radio 1 live lounge post their live recording onto youtube as part of cross-media which has turn out to be really effective resources. Just by searching – radio 1 live lounge. There were 5 video show below all the video had 100,000 plus hits, some even went upto 1,700,000 +

Also BBC have been releasing there live recording onto CD, this has been such a massive successes the CD’s is now on it 5^th Volume soon to be released.

http://www.play.com/Music/CD/4-/16414568/Various-Live-Lounge-Volume-5/Product.html

Dan looked into the research already visible for similar shows to link in with creating The Mojo Show.

Analysis of three different radio stations.

BBC radio 3.

This channel of the BBC states that it ‘should appeal to listeners of any age seeking to expand their cultural horizons through engagement with the world of music and arts’. Now this may be true, but from this sentence I believe that where age may not be as big of a specific demographic; life style and background are. One of the show titles ‘Performance on 3: Halle – British Music’ indicates to me that the show is very specific to the audience, and is not the sort of show that the listener might stumble upon whilst changing stations. The title is also very mature and informative, instead of other shows such as ‘Live Lounge’ or ‘Radio 1 xtra’. This brings me back to the audience lifestyles, as they would play a huge role in whether the audience would listen to such a show or not, as I believe that a general member of the public would not understand the title, and, or not find it appealing and therefore would switch over. The soft, relaxing classical music fills my mind with images of opera houses, or large manors and houses; making it feel more of an upper class programme than a more commonly listened to chart show. The music itself blends from what I perceive to be one piece of music to another, without any presenters interrupting the harmony of the music being played; replicating an Opera House possibly or a classical theatre. The presenter only speaks when the music piece is finished, which he then talks only about the music and, offers information and opinions into the music. Following this is a sound clip of somebody who talks about playing classical music and its history. Whilst listening to BBC radio 3, it is clear that the modes of address are very different to any other station. They use very formal language. The presenters pitch and tone comes across seamlesly calm and relaxed. Both their voices are very clear and gentle, possibly reflecting the music previously being played. The presenter also keeps a good rhythm going whilst speaking, his voice almost like a news reader; giving the audience time to understand every word he says, but not so long that he begins to seem boring. His choice of language is very precise, with correct English being spoken at all times. This all gave the impression that the programmes listeners are well spoken intellectuals, with a keen interest into the broadcast they are listening to, and not just playing music to fill up a boring car journey, or using background music to work to.  Along with this the show lasts for two hours and fifteen minutes. This also would narrow down the shows audiences, as this is a very long time for someone to listen. Because of this length, and the time it is aired (seven p.m. until nine fifteen p.m.) I would imagine this to be aimed at people listening mainly at home, as most every day car journeys would not last for this long, nor would the music likely keep the driver awake as it is so peaceful and relaxing. If it is aimed for home listeners, then it would further my belief that class is important to defining the audience. Whereas most people would be watching television or playing computer games by this time of night, those that listen to the radio must be more intellectual or have passions for music and culture.

The following programme on BBC radio 3 is an interview with Baroness Mary Warnock, where Anne McElvoy talks to her about her ‘long life, her philosophical influences and the tragedies that she has suffered’. Again this interview is another example of BBC radio 3’s very specified audience groups. I have never even heard of Baroness Warnock, and do not believe that most of the general public have either so to listen to a forty five minute interview with her would be through definitive choice as I feel that most people would not see this as typical radio listening. It also seems very clear that the topics of conversation: ‘philosophy’, would not be something that most people could understand, or find it easy or bearable to listen to. The rest of the BBC radio 3 schedule consists of: Classical Collection’, ‘Composer of the week’, ‘The Essay’, and ‘Through the Night’. These programmes really do sum up the entirety of the stations audiences, being those who enjoy the works of both modern and historical classical music pieces, those who find deep intellectual debates fascinating and important knowledgeable facts; and those who want to learn about other cultures and music of the world. These people are all in my mind very intelligent people, who are most likely successful in their vocations or professions, who may come from all different walks of life, but choose to listen to radio 3 as if it was their very own version of radio 1, or BRMB.

http://www.bbc.co.uk/iplayer/console/bbc_radio_three

http://www.bbc.co.uk/radio3/programmes/schedules

http://www.bbc.co.uk/programmes/b00v7tnw

http://www.bbc.co.uk/programmes/b00v7tnt

http://www.makingmusic.org.uk/html/140.shtml

Smooth Radio

Smooth Radio is a national station with regional broadcasts. On the West Midlands regional broadcast, the first song played was an old rock song which I had never heard of before, followed by a second old rock song that I had never heard of either. The songs played in the West Midlands show are all old songs, varying from rock to old time pop and chart music. Because of this I feel that the target audience for this station is adults ranging from 45 to 65. The shows that feature on this station are: ‘smooth breakfast with Lynn Parsons’, ‘The Mark Goodier show’, ‘Daytime with Dave Lincoln’ ‘Drivetime with Carlos’, and ‘smooth evenings’. These show titles do not jump out at me, nor do they make me want to listen to the show, but I think this is because of age. I believe that younger people need to be enticed into listening to the radio through accents and big exciting titles, or even silly game names to attract their attention. But for the older generations, say the 45 to 65 year olds, they know what they want to listen to; and once they find the station that plays their kind of music then they do not care about the show titles, just the music. The station’s title itself though must be very appealing to the audience. ‘Smooth’ suggests relaxation and calmness, which is something I would imagine older people see young people and their music as being completely the opposite of.

The mode of address on this station, differs largely from BBC radio 3 as it is mostly informal, and the tone is light hearted. I feel they have done this because it reflects the genre of the show. The presenters’ voices for smooth radio west midlands are calm and easy, leaving a good level of pause and pace to sooth the audience in between songs, especially on the ‘Drive time with Carlos’ The pace of the voices match the tempo of the show, offering specific emphasism when introducing classic rock hits or a particular song that may mirror the theme the presenter is talking about or not.

http://www.smoothradio.co.uk/

http://www.smoothradiowestmidlands.co.uk/

http://www.smoothradiowestmidlands.co.uk/presenters-shows/

Asda FM radio:

The modes of address for this station would change between informal and formal. As it would be extremely light hearted and easy to listen to, as the audiences will be widely varied; yet also formal as they wish for you to buy their products. Asda FM radio is very different to other radio stations. Whereas BBC Radio 3 and Smooth FM have both playlists, running orders and Presenters, Asda FM does not. Instead Asda only uses a playlist without the inclusion of presenters. This would make sense as there is no real need to employ a presenter to speak over the air for shoppers in the Asda store as for one they probably would not listen anyway; and secondly the variations needed in presenting styles from store to store across the country would be too large to Immense. Instead of the use of a presenter on the air, Asda uses recorded vox pops to announce the title of the radio station: “You’re listening to Asda FM”, often followed by advertisements specifically related to the store and to promote special offers and deals they may currently be offering. The Asda FM station can also be listened to on the web by anybody who chooses to. This, as well as the store, plays a wide range of music: from classic rock to pop and chart music. This can only be down to the fact that the stores must get such an array of different ages that they must cater for all tastes. Be it somebody in their teens, all the way up to pensioners who may be doing their weekly shop.

I personally cannot see much purpose for the station having access to the internet radio, but it would be a great way to promote the store and use it to advertise their deals further than just in store radio.

The Mojo Show Script

The Mojo Show

Ident Intro (  0.07 )

Soundbed duration ( dizz1 02:00 )

Greg: Hello and Welcome to the first ever mojo show on Vibes presented by myself Greg Martin, and joining me are Jack dargov.

Jack: Hello

Greg: and James D’Arcy

James: Hello

Greg: We’re going to be playing some of the best in acoustic, chill out music and live performance tracks from around the world.

James: We want to hear you’re thoughts on the tracks today and any requests, you can either let us know by texting, email us or chatting on our facebook.

Jack: here we go with the first track, a great party tune in an acoustic style by The King Blues, covering Dizzy rascal’s Bonkers.

Bonkers - The king blues  2:30 (fade out of track)

Greg: That was bonkers by The King Blues, an excellent tune to start off the show, 

Jack: We’re going to bring the tempo up now, with a brilliant track from Tinchy Stryder covering  – Sweet Dream / Beat Again by JLS. This track also feature Amelle Berrabah, with amazing vocals doing the track justices. I have to say this has to be my favourite track on the playlist today.

Jack: (  Thoughts on the track ….. improvised  debate )

Jack: Anyway I think its time you have a listen to this awesome track  - Pre Fade Track

James: Katy Perry and Newton Faulkner coming up later in the show so stay tuned.

Sweet Dreams/Beat Again 3.41  

Mini Ident ( Greg Ident  0:04 )

 SoundBeds Chillin x1 2:00

Greg: You’re listening to The Mojo show on Vibes the Time is __________, on Friday the _______

Jack:  I think its time for the next track,

Greg:  yeah, as promised earlier were playing Katy Perry performance of MGMT Electric Feel, personally I’m glad she’s preformed an acoustic version because it just shows how diverse of an artist and true talent she really is.

Debate about this track between everyone. 30’ seconds

James: Right then, let’s pay it. – Pre Fade Track

Jack: Any requests text in or email us, or you can chat to use on facebook.

Kate Perry – Electric Feel 3:29

Mini Ident ( Greg shorten 0:03 )

Soundbed  Dizz1 Here I Come 2:00

Read out Text, email, facebook status do any shout outs, (Make them Up if needed)

Greg: Explain what’s coming up in the show,

- Talk about Children in need

- Exclusive Track being played from up and coming artist (competition) , other presenter joins in conversation.

- Talk about the news coming up at half past.

Jack: Anyway here’s another one of my favourites, Newton Faulkner with Mama Do, one of the most soulful tracks, I’ve heard in a while.

Mama Do – Newton Faulkner 2:53

(ident Greg Mini 0:04)

Sex On Fire - Alesha Dixon 3.32  - Fade out of Song (Talk over)

Greg:  The last song you just heard was Sex On Fire - Alesha Dixon and now over to Lewis Butler with the News.

News Ident ( )

News show pre recorded – 3.30 – 4.00 mins duration

News Ident () + Mini ident ( Intro Ident 0:07)

Greg:  Greg announce the request tracks, Tracey Chapman – Fast Car!.

Jack: (Give his opinion on the song, little debate about the song between guest.)

James: Okay I think its time to play this track then – Pre Fade

Fast Car – 4.52 ( fade out of song  slow and talk over it)

Greg : Coming up at quarter to 1, Is our up and coming band performance’s live stay tuned to The Mojo Show.

Topic of the day, Talk about up and coming events acoustic performance Greg martin has all the information.

Talk about any gigs you’ve been to recently or live performances 




Dan created the script for this show. As the Producer he had most of the ideas for the Mojo Show, and so therefore he wrote the script for this show.

The Mojo Show Playlist

Bonkers - The king blues  2:30

Kate Perry – Electric Feel 3:29

Mama Do – Newton Faulkner 2:53

Sex On Fire - Alesha Dixon 3.32

The News – 3:30 – 4:00

Fast Car – 4.52

Since U Been Gone – Kelly Clarkson  3:14

 You Know I'm No Good-Arctic Monkeys - 3.44

Feature  - 10 Mins , Empire – Bad Man ( Acoustic ) 2:57 Ella Hogan + Jack Slater, Mike O’Conor – Those Days 6:57

Stop Me – Mark Ronson 3.57

Beautiful Day by U2 5.04

The Mojo Show running order

Soundbed

Ident

Music

Pre Fade

___________________________________________________________

Ident Intro (  0.07 )

Soundbed duration ( dizz1 02:00 )

Bonkers - The king blues  2:30 (fade out of track - 6’s )

Pre Fade Track -  Sweet Dreams/Beat Again 3.41 

( Greg Ident  0:04 )

 SoundBeds Chillin x1 2:00

 Kate Perry – Electric Feel 3:29 - Pre Fade Track 5’s

Greg shorten ident 0:03

Sound bed  - Dizz1 Here I Come 2:00

Mama Do – Newton Faulkner 2:53

ident Greg Mini 0:04

Sex On Fire - Alesha Dixon 3.32  - Fade out of Song (Talk over) - 10’s

News Ident ( )

News show pre recorded – 3.30 – 4.00 mins duration

News Ident ()

Intro Ident 0:07)

Pre Fade Track – 10’s

Fast Car – 4.52 ( fade out of song  slow and talk over it) – 10’s

Since U Been Gone – Kelly Clarkson  3:14+ You Know I'm No Good-Arctic Monkeys - 3.44

Greg Mini short 0:03

Soundbed Jazz 02:00

Greg Mini Ident 0:04

The Main Feature 10 mins

Intro Ident 0:07 

Soundbed Dizz1 02:00

- Pre Fade Up 10’s

Stop Me – Mark Ronson 3.57

Greg Mini 0:04

Beautiful Day by U2 5.04

Intro Ident 0:07

The Mojo Show Treatment

Working Title: The Mojo Show.

Length: The show will be 1 hour in duration, we will ensure that the myriad desk is set up to play the idents, beds and tracks at the exacted time automatically.

Format: The show will be recorded onto Myriad using the Alice 2000 desk. The pre-recorded show will then broadcast live via Ustream.tv. All the idents and beds were pre-recorded using a Zoom Mp3 recorder and edited on Soundtrack Pro. The Promo will be shot using Sony AA DV camcorder and then edited using Final Cut Pro.

Target Audience: The target audience for our show is 15 – 25 years old. All the music content is either live performances, acoustic or covers from a variety of famous artist. The physiographic research tells us our audience are really passionate about their music and would like to hear their favourite artist perform unconventional tracks. The target audience is similar to radio 1 and radio 2 as the artist chosen is usually played on this stations. The show will be broadcast around Stratford College and on the Internet. The content will be shown on facebook and youTube, these are sites aimed at our target audience.

Synopsis: Greg Martin, Jack Dargov and James D’arcy will present the show. The show is aims to play unconventional music, from modern and popular artist. The genre of music is very diverse from artist like Tinchy Stryder to the Arctic Monkeys. The entire track selection is very up to date and modern. The show is aim at people that are passionate about there music and don’t want to hear artist being auto tuned by their record labels and want experience the raw sound from the artist. In such the presenter will discuses in light hearted and informal debate about the tracks intelligently, and advice the audience of artist we like, promoting events in the local area where they can listen to similar music. With the recent successes of radio 1 live lounge CD that has just realised 5^th Vol CD, show there is an growing demand for the music. Our main feature is (Up and Coming Artist) we get 3 up and coming artist to perform. Then the audience will vote on there favourite intern donate money to CIN. The Video of their performances will be post on our YouTube and Facebook page. This cross-media platform of our station, will give our audience more interaction with the radio station.

Style: The style of the show will be informal and light-hearted chat with some banter, however our tone will be charm and relaxed as this is a lunchtime show.

Feasibility: The show is very feasible to create, we’ve understood our target audience well this will be shown in our research.

Budget: There is no budget.

Deadlines: 5^th November.

Dan created the treatment for his show 'The Mojo Show'

Primary Research: The focus Group for Sub City

The focus group has been made into a video which can be found on the subcity youtube channel. For the focus group I created questions that were relevant to both the show and charity. I tried to get the group thinking about ideas and concepts which we could use on the show to help promote the idea of Children in Need. 

Analysis

The findings in general where that the majority of students have done some work for charity however they have had to have been pushed towards it. i.e by school. 

We also found out that students feel that some sort of collaboration with big artists (Netsky & Nero) as a charity single would help raise money for charity and also keep to the genre of the channel. 

Students also thought that a good way to engage the audience for the full two hour show would be to include guests and quiz shows. We have addressed this as you can see in the script by including guest speakers Arron Snipe and the winner of the presenter challenge being announced.

We also found out that people are most likely to listen to our channel when they are either surfing the internet or driving. This is most likely to be at around 3-5pm. We concluded this because the majority of people in our age bracket get home from college/work and go onto the internet to sites like facebook and twitter. 




James D'Arcy set up a focus group to add to the questions that were asked for the Primary Research.
The focus group works well because it gives people a more free based chance to answer the questions, rather than being stopped in the street.

Secondary Research for Sub City

I did some audience research on youtube, to find out is there actually a market for this genre of music?

We would like to play dance music, but more specifically dubstep and drum and bass. The results of my research were promising. UKFdubstep and UKFdrumandbass are the leading promoters of dubstep and drum and bass on YouTube at the moment.  On YouTube you can find out whether people like or dislike certain tracks, comment their opinions and viewing figure for a specific tracks.  This can be used as a great resource for our playlist selection, giving us ways to improve our station to suit our target audience.  

Ukfdubstep: 2,145,044 channel viewers and 41,538,970 total upload views and 105,395 Subscribers.  (This is constantly growing every single day)

UKFDrumandbass: 1,240,486 channel views, 25,448,452 total upload views and 73,469 Subscriber. (This is constantly growing every single day)

These results from the site show there is a massive audience for this genre of music and people are eager to hear more as shown by the amount of subscribers devoted to the channel, this evidence give us more incentive to produce this style of radio station.

I’m using radio 1xtra as the example as it is most similar to our station because it’s a station, with similar format, style, playlist and most importantly target audience; on air at the moment in the mainstream radio broadcasting network.

Here are some listing figures I found from the bbc.com/radio/siteusage site, this shows some positive figures although bbc radio 1 figures dominate the radio 1 xtra figures. We have to take in to consideration that radio one is an analogue channel and 1xtra which is exclusive to DLB radios. Also we have to be realistic that we are targeting a niche demographic, but at the same time are trying to expand that market into the mainstream which is a step that the BBC have already started implemented by combining radio 1xtra with radio 1, which means that radio 1 is taken over by 1xtra at night time on certain what they would consider ‘party night’ like Thursday, Friday and Saturday.

Here is evidence of that with a Saturday night schedule from the radio 1 from 7 Pm onwards is just 1xtra presenter and shows.

http://www.bbc.co.uk/radio1/programmes/schedules/england/2010/10/09




Dan Watts looked into the listening figures for Radio 1 and Radio 1 xtra because these are the closest mainstream stations to our show Sub City. Despite being different shows with different content and style, the target audiences are the same so by looking into the figures for these shows; we can get a better understanding of our own target audience and what we must do to attract these audiences.

I did some audience research on youtube, to find out is there actually a market for this genre of music?

We would like to play dance music, but more specifically dubstep and drum and bass. The results of my research were promising. UKFdubstep and UKFdrumandbass are the leading promoters of dubstep and drum and bass on YouTube at the moment.  On YouTube you can find out whether people like or dislike certain tracks, comment their opinions and viewing figure for a specific tracks.  This can be used as a great resource for our playlist selection, giving us ways to improve our station to suit our target audience.  

Ukfdubstep: 2,145,044 channel viewers and 41,538,970 total upload views and 105,395 Subscribers.  (This is constantly growing every single day)

UKFDrumandbass: 1,240,486 channel views, 25,448,452 total upload views and 73,469 Subscriber. (This is constantly growing every single day)

These results from the site show there is a massive audience for this genre of music and people are eager to hear more as shown by the amount of subscribers devoted to the channel, this evidence give us more incentive to produce this style of radio station.

The differences between PSB and Commercial radio

Commercial and PSB radios

PSB

In the UK the term PSB refers to broadcasting for the public benefit rather than purely for commercial reasons. The regulator body OFCOM, specifies that only certain TV and radio broadcasters fulfil certain requirements as part of their signed agreement for them to broadcast at all. All the BBC’s TV / Radio channels have a public service remit, even those which are digitally formatted.

 Also, all other channels on terrestrial analogue TV – ITV, Channel 4 and Five are in a contract to provide public  service programming , they have to do this because they can be freely viewed all across the nation for no charge. Recently introduced ‘third tier’ of almost 200 community radio services are specially recognised by Ofcom for being providers of public service broadcasting.

Commercial

Commercial Radio’s are awarded with a licence from Ofcom to allow the broadcast in their given areas, they are tested and nominated through which radio station is the best, and they call this procedure ‘A Beauty Contest’. Stations submit highly detailed applications containing their proposed format .With that, Ofcom can choose if it is suitable for the area and if that genre of station is needed.

The majority of stations in the UK broadcast to a city or a group of towns within an average radius of 20 to 50 miles; second tier regional stations cover larger areas, such as West midlands. The normal genre of these stations is pop, but in different cities the music taste is catered for them and on digital radio.

In most cases of working as an independent company, lots of the local stations are owned by larger radio groups which broadcast to many different areas. The largest radio operator is ‘Global Radio’.


Jack Dargov researched into the differences between PSB radio and Commercial radio.