Radio Evaluation
The first show we created was Sub City. This was aimed at a target audience of 15 to 25 year olds, just like the radio 1 xtra show; which would be the closest mainstream broadcast to the show we created. I felt the research put into our show was very positive towards the outcome as every member of my group put in the effort towards finding out if the show would be a success. Dan and I asked 100 people at the Bullring a series of questions to see whether our show would be welcomed kindly or not. From the overall evidence of these questions, we assumed the belief that the public in our target audience would enjoy our radio show. I also know that James D’arcy set up a focus group as well, so we had two forms of primary research to work with. Along with the primary research done by us three, I also assigned Dan to do the secondary research for Sub City, in which he looked in to the audience figures for radio1, and radio 1xtra, as well looking at Rajar.
After collecting up these types of research, we also decided to set up a YouTube channel to upload the music we wished to play in the show, as well as create a Facebook page. The Youtube page immediately took off, boosting our chances of gaining a large audience, and hopefully raising more money. The channel was operated and controlled by myself, Dan and Adam; who pretty much selected what tracks we uploaded and played on the show. So far the channel has 116 subscribers, and 24,000 upload views. A lot of praise must go to Adam Bloomer as he was the representative for Sub City who got us the HMV sponsorship and when down there on several occasions to get more DVDs and items for the show. He also was responsible for ordering the cards online, which proved to be a big help for the show.
We were very proud to say that both internet pages received a lot of support and publicity for the children in need project and for our radio show. Because of the success of these pages in such a short time, we as a group decided to buy some cards to hand out to people to get them to listen in on the live day. By buying over 2000 cards we probably had a lot thrown on the floor, but we still managed to get quite a high number of listeners, which helped with the donations from HMV.
The show itself went very well I feel, as I made sure that my group knew exactly how it would run, and I chose people to do specific jobs to make sure that it carried on running smoothly. I was particularly impressed with the work that Dan and Adam put into the show, as often we would speak on skype for hours at a time, talking about ways we can improve the show, and what we can do to attract even more listeners. I also was impressed with the effort james put into the gerilla advertising video, in which we played loud music in both the library and costa coffee to promote the show. Some of the group members saw this as a bit rushed, but I cannot comment on this as I could not be there for that day. We made sure that we had quite a few practise runs before the live show, even doing hour long practises back when other groups were only doing 15 minutes.
Some problems we did face with the show were getting other members of the group to hand in their work on time, as they had volunteered to do some pieces of research, yet did not send it to everyone else when needed. We had some issues with some idents created. We had some prepared well in time, but they needed some serious changes, due to the name of the show. This again was fixed by Adam who must have spent a long period of time making sure they were presentable on air. Also I do take responsibility for the fact that I did not allow enough time at the end of the show to give Jack time to do a live dj mix, because by the time he started we were already nearing the end which was a shame, but I blame myself for that as Producer for not calculating the time for everything else enough.
The other show, The Mojo show was run by Dan and was a very different style show to the Sub City genre. The fact that it was so very different I feel made it more of a challenge to create, as we had all been so focused on Sub City that to drift from one genre to such a different one may have been hard. However Dan did lead the group strongly, allowing me to ask 50 people questions for the primary research, and Adam to look into some secondary research. Again for this show the target audience was 15 to 25 year olds, and the feedback from the questions was good. I thought it was excellent for Dan to have arranged a live band to come and perform for the show, as well as getting other students involved to sing, and be on the show. Again I know that Adam worked very hard with Dan to create this show as he did for Sub City, and this helped pay off in the areas where the show failed. I personally did not have as much involvement in this show as the other. This was not due to effort, nor for the lack of things to do. But Dan had a clear mind on what job roles he wanted people to do, such as presenters, sound managers; and my job role was to read the news.
I think that the final show that was recorded could have gone much better. I think that communication broke down, and people started to say and do things on air that didn’t match the genre of the show. I personally take some responsibility for the breakdown of the show as there was a moment where I had a fit of laughter which I could not help once started, but I accept it was unprofessional. Other than the live show there were some other problems, like the fact that some members of the group could not understand what work needed to be done for this show as well as the other one; along with some people not wanting to work on this show because they were enjoying the other one too much. I do not blame Dan for this, as I would have found it just as hard to deal with these problems if our producer roles had been swapped round. I wouldn’t say that the whole group did not put effort into it, as some definitely did; just a few who did not put as much involvement in as needed to spread the work load fairer, but in some cases that can be applied to both shows.
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