Primary Research: The focus Group for Sub City

The focus group has been made into a video which can be found on the subcity youtube channel. For the focus group I created questions that were relevant to both the show and charity. I tried to get the group thinking about ideas and concepts which we could use on the show to help promote the idea of Children in Need. 

Analysis

The findings in general where that the majority of students have done some work for charity however they have had to have been pushed towards it. i.e by school. 

We also found out that students feel that some sort of collaboration with big artists (Netsky & Nero) as a charity single would help raise money for charity and also keep to the genre of the channel. 

Students also thought that a good way to engage the audience for the full two hour show would be to include guests and quiz shows. We have addressed this as you can see in the script by including guest speakers Arron Snipe and the winner of the presenter challenge being announced.

We also found out that people are most likely to listen to our channel when they are either surfing the internet or driving. This is most likely to be at around 3-5pm. We concluded this because the majority of people in our age bracket get home from college/work and go onto the internet to sites like facebook and twitter. 




James D'Arcy set up a focus group to add to the questions that were asked for the Primary Research.
The focus group works well because it gives people a more free based chance to answer the questions, rather than being stopped in the street.