The Mojo Show Playlist

Bonkers - The king blues  2:30

Kate Perry – Electric Feel 3:29

Mama Do – Newton Faulkner 2:53

Sex On Fire - Alesha Dixon 3.32

The News – 3:30 – 4:00

Fast Car – 4.52

Since U Been Gone – Kelly Clarkson  3:14

 You Know I'm No Good-Arctic Monkeys - 3.44

Feature  - 10 Mins , Empire – Bad Man ( Acoustic ) 2:57 Ella Hogan + Jack Slater, Mike O’Conor – Those Days 6:57

Stop Me – Mark Ronson 3.57

Beautiful Day by U2 5.04

The Mojo Show running order

Soundbed

Ident

Music

Pre Fade

___________________________________________________________

Ident Intro (  0.07 )

Soundbed duration ( dizz1 02:00 )

Bonkers - The king blues  2:30 (fade out of track - 6’s )

Pre Fade Track -  Sweet Dreams/Beat Again 3.41 

( Greg Ident  0:04 )

 SoundBeds Chillin x1 2:00

 Kate Perry – Electric Feel 3:29 - Pre Fade Track 5’s

Greg shorten ident 0:03

Sound bed  - Dizz1 Here I Come 2:00

Mama Do – Newton Faulkner 2:53

ident Greg Mini 0:04

Sex On Fire - Alesha Dixon 3.32  - Fade out of Song (Talk over) - 10’s

News Ident ( )

News show pre recorded – 3.30 – 4.00 mins duration

News Ident ()

Intro Ident 0:07)

Pre Fade Track – 10’s

Fast Car – 4.52 ( fade out of song  slow and talk over it) – 10’s

Since U Been Gone – Kelly Clarkson  3:14+ You Know I'm No Good-Arctic Monkeys - 3.44

Greg Mini short 0:03

Soundbed Jazz 02:00

Greg Mini Ident 0:04

The Main Feature 10 mins

Intro Ident 0:07 

Soundbed Dizz1 02:00

- Pre Fade Up 10’s

Stop Me – Mark Ronson 3.57

Greg Mini 0:04

Beautiful Day by U2 5.04

Intro Ident 0:07

The Mojo Show Treatment

Working Title: The Mojo Show.

Length: The show will be 1 hour in duration, we will ensure that the myriad desk is set up to play the idents, beds and tracks at the exacted time automatically.

Format: The show will be recorded onto Myriad using the Alice 2000 desk. The pre-recorded show will then broadcast live via Ustream.tv. All the idents and beds were pre-recorded using a Zoom Mp3 recorder and edited on Soundtrack Pro. The Promo will be shot using Sony AA DV camcorder and then edited using Final Cut Pro.

Target Audience: The target audience for our show is 15 – 25 years old. All the music content is either live performances, acoustic or covers from a variety of famous artist. The physiographic research tells us our audience are really passionate about their music and would like to hear their favourite artist perform unconventional tracks. The target audience is similar to radio 1 and radio 2 as the artist chosen is usually played on this stations. The show will be broadcast around Stratford College and on the Internet. The content will be shown on facebook and youTube, these are sites aimed at our target audience.

Synopsis: Greg Martin, Jack Dargov and James D’arcy will present the show. The show is aims to play unconventional music, from modern and popular artist. The genre of music is very diverse from artist like Tinchy Stryder to the Arctic Monkeys. The entire track selection is very up to date and modern. The show is aim at people that are passionate about there music and don’t want to hear artist being auto tuned by their record labels and want experience the raw sound from the artist. In such the presenter will discuses in light hearted and informal debate about the tracks intelligently, and advice the audience of artist we like, promoting events in the local area where they can listen to similar music. With the recent successes of radio 1 live lounge CD that has just realised 5^th Vol CD, show there is an growing demand for the music. Our main feature is (Up and Coming Artist) we get 3 up and coming artist to perform. Then the audience will vote on there favourite intern donate money to CIN. The Video of their performances will be post on our YouTube and Facebook page. This cross-media platform of our station, will give our audience more interaction with the radio station.

Style: The style of the show will be informal and light-hearted chat with some banter, however our tone will be charm and relaxed as this is a lunchtime show.

Feasibility: The show is very feasible to create, we’ve understood our target audience well this will be shown in our research.

Budget: There is no budget.

Deadlines: 5^th November.

Dan created the treatment for his show 'The Mojo Show'

Primary Research: The focus Group for Sub City

The focus group has been made into a video which can be found on the subcity youtube channel. For the focus group I created questions that were relevant to both the show and charity. I tried to get the group thinking about ideas and concepts which we could use on the show to help promote the idea of Children in Need. 

Analysis

The findings in general where that the majority of students have done some work for charity however they have had to have been pushed towards it. i.e by school. 

We also found out that students feel that some sort of collaboration with big artists (Netsky & Nero) as a charity single would help raise money for charity and also keep to the genre of the channel. 

Students also thought that a good way to engage the audience for the full two hour show would be to include guests and quiz shows. We have addressed this as you can see in the script by including guest speakers Arron Snipe and the winner of the presenter challenge being announced.

We also found out that people are most likely to listen to our channel when they are either surfing the internet or driving. This is most likely to be at around 3-5pm. We concluded this because the majority of people in our age bracket get home from college/work and go onto the internet to sites like facebook and twitter. 




James D'Arcy set up a focus group to add to the questions that were asked for the Primary Research.
The focus group works well because it gives people a more free based chance to answer the questions, rather than being stopped in the street.

Secondary Research for Sub City

I did some audience research on youtube, to find out is there actually a market for this genre of music?

We would like to play dance music, but more specifically dubstep and drum and bass. The results of my research were promising. UKFdubstep and UKFdrumandbass are the leading promoters of dubstep and drum and bass on YouTube at the moment.  On YouTube you can find out whether people like or dislike certain tracks, comment their opinions and viewing figure for a specific tracks.  This can be used as a great resource for our playlist selection, giving us ways to improve our station to suit our target audience.  

Ukfdubstep: 2,145,044 channel viewers and 41,538,970 total upload views and 105,395 Subscribers.  (This is constantly growing every single day)

UKFDrumandbass: 1,240,486 channel views, 25,448,452 total upload views and 73,469 Subscriber. (This is constantly growing every single day)

These results from the site show there is a massive audience for this genre of music and people are eager to hear more as shown by the amount of subscribers devoted to the channel, this evidence give us more incentive to produce this style of radio station.

I’m using radio 1xtra as the example as it is most similar to our station because it’s a station, with similar format, style, playlist and most importantly target audience; on air at the moment in the mainstream radio broadcasting network.

Here are some listing figures I found from the bbc.com/radio/siteusage site, this shows some positive figures although bbc radio 1 figures dominate the radio 1 xtra figures. We have to take in to consideration that radio one is an analogue channel and 1xtra which is exclusive to DLB radios. Also we have to be realistic that we are targeting a niche demographic, but at the same time are trying to expand that market into the mainstream which is a step that the BBC have already started implemented by combining radio 1xtra with radio 1, which means that radio 1 is taken over by 1xtra at night time on certain what they would consider ‘party night’ like Thursday, Friday and Saturday.

Here is evidence of that with a Saturday night schedule from the radio 1 from 7 Pm onwards is just 1xtra presenter and shows.

http://www.bbc.co.uk/radio1/programmes/schedules/england/2010/10/09




Dan Watts looked into the listening figures for Radio 1 and Radio 1 xtra because these are the closest mainstream stations to our show Sub City. Despite being different shows with different content and style, the target audiences are the same so by looking into the figures for these shows; we can get a better understanding of our own target audience and what we must do to attract these audiences.

I did some audience research on youtube, to find out is there actually a market for this genre of music?

We would like to play dance music, but more specifically dubstep and drum and bass. The results of my research were promising. UKFdubstep and UKFdrumandbass are the leading promoters of dubstep and drum and bass on YouTube at the moment.  On YouTube you can find out whether people like or dislike certain tracks, comment their opinions and viewing figure for a specific tracks.  This can be used as a great resource for our playlist selection, giving us ways to improve our station to suit our target audience.  

Ukfdubstep: 2,145,044 channel viewers and 41,538,970 total upload views and 105,395 Subscribers.  (This is constantly growing every single day)

UKFDrumandbass: 1,240,486 channel views, 25,448,452 total upload views and 73,469 Subscriber. (This is constantly growing every single day)

These results from the site show there is a massive audience for this genre of music and people are eager to hear more as shown by the amount of subscribers devoted to the channel, this evidence give us more incentive to produce this style of radio station.

The differences between PSB and Commercial radio

Commercial and PSB radios

PSB

In the UK the term PSB refers to broadcasting for the public benefit rather than purely for commercial reasons. The regulator body OFCOM, specifies that only certain TV and radio broadcasters fulfil certain requirements as part of their signed agreement for them to broadcast at all. All the BBC’s TV / Radio channels have a public service remit, even those which are digitally formatted.

 Also, all other channels on terrestrial analogue TV – ITV, Channel 4 and Five are in a contract to provide public  service programming , they have to do this because they can be freely viewed all across the nation for no charge. Recently introduced ‘third tier’ of almost 200 community radio services are specially recognised by Ofcom for being providers of public service broadcasting.

Commercial

Commercial Radio’s are awarded with a licence from Ofcom to allow the broadcast in their given areas, they are tested and nominated through which radio station is the best, and they call this procedure ‘A Beauty Contest’. Stations submit highly detailed applications containing their proposed format .With that, Ofcom can choose if it is suitable for the area and if that genre of station is needed.

The majority of stations in the UK broadcast to a city or a group of towns within an average radius of 20 to 50 miles; second tier regional stations cover larger areas, such as West midlands. The normal genre of these stations is pop, but in different cities the music taste is catered for them and on digital radio.

In most cases of working as an independent company, lots of the local stations are owned by larger radio groups which broadcast to many different areas. The largest radio operator is ‘Global Radio’.


Jack Dargov researched into the differences between PSB radio and Commercial radio.